Experts agree, pricing a home correctly is the key to selling. Syndicated columnist Robert J. Bruss states "Price your home right and it is half sold." National Trainer for real estate sales agents, David S. Knox, lists these seven benefits to proper pricing:

1. Faster sale.

2. Less inconvenience.

3. Exposure to more prospects.

4. Increased salesperson response.

5. Better response from advertising and sign calls.

6. Attracts higher offers.

7. Means more money to sellers.

So, to assist you in setting the correct price for your listing we created a new service called the- LISTING APPRAISAL. Just as lenders are now prequalifying home buyers, you now can "prequalify" your home to sell.

LISTING APPRAISALS give you a full appraisal for less than the typical appraisal fee. You can use it to set your price, counter low offers and speed your listing to a sale.

Not only does the home seller benefit but the buyer also gets a discount if they use us for the CLOSING APPRAISAL. It saves them money, speeds closing and helps prevent last minute problems due to the appraisal.

Take a look at the benefits LISTING APPRAISALS will give you...

THE "REAL" MARKET PRICE
Your home is special. Its full of memories. However, this affection can cloud your view of its real market value, resulting in an unrealistic asking price. Unrealistic asking prices scare away buyers, extend listing time and can leave you without a sale. Let us discover its true market value so you can sell quickly.

THE FIRE DRILL
Its a common experience. Everyones ready to close then the appraisal comes in low. Start the fire drill! You have a slim chance of getting the appraisal changed, so you must either lower your price or convince the buyer to pay more. Guess which one youll end up doing? Right-lowering your price.

Avoid this last minute disaster by knowing the appraised value up front.

FIX IT UP
Everyone knows a house in good condition sells faster and for more. But what repairs or cosmetic improvements are needed? And which ones give you the best return? Use our "needed repair" list to find out-no extra charge.

COMBAT BARGAIN HUNTERS
Dont be easy prey. Use your LISTING APPRAISAL to combat any low purchase offers. It can be used to counter low-ball appraisals too. Not having this tool could cost you thousands of dollars.

MORE PROSPECTS
When your home is priced at market value it will be open to more people who can afford it. People shop accordingly to what they can afford. Yes, they will bargain, but only with homes within their range. Plus, agents show homes according to what their clients can afford. Dont shorten your prospect list.